Promotional Products

The Value of Promotional Products

Would your business benefit from having a more positive perception in the marketplace? According to a 2005 study conducted by Georgia Southern University, those who receive promotional products have a significantly more positive opinion of a business through: more positive overall image and a higher likelihood of recommending the business as well as a higher likelihood of patronizing the business.

Recipients of promotional products are more likely to remember the advertiser’s name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people who received a promotional product could recall the name of the advertiser as long as six months after they received the item.

Promotional products are ideal for creating awareness among a selected audience. And, when promotional products are used as dimensionals in direct mail solicitations, they can boost response rates by up to 75 percent, according to a recent study by Baylor University.

Member of PPAIStar Bullets is proud to be a qualified member of Promotion Products Association International (PPAI), a leading promotional trade association. Contact us today for a complimentary consultation on how to develop a promotional plan and utilize marketing products to advance your business initiatives.