The first impression is the most important.

How many signs do you walk by without even noticing them? Your store and/or company sign is the first thing a consumer will see. It can say a lot about your business. Most business owners take signs for granted because they see them as simply an indication identifying the company. As a result, the potential of what your signage can accomplish becomes underutilized. Signage is more than just a sign, it is a key element to your marketing strategy.

Fact: signage is the least expensive but most effective form of advertising! A sign that is designed and placed well will essentially help boost your sales. How exactly does this happen? Signage has a big impression on people and makes them feel like they can trust the company and feel comfortable and confident entering the building. Your exterior sign should identify your business, mark its location, and convey the right image of your company. But, the most important thing it should communicate is what you are selling.

But don’t stop at a perfect exterior sign! When your exterior sign gives the customer reason to stop in, be sure to have flashy, well designed and well placed interior signs as well to make the atmosphere arousing to the first time customer.

So make your signage unique and stand out against the competition and ensure it conveys your image and message of your marketing strategy. A flashy, well designed and well placed exterior sign will pay off in the long run.